At present, the global demand for fastener castings is mainly concentrated in the three major markets of North America, Western Europe and Asia. With the European Union, Mexico, the United States, Russia and other large-scale anti-dumping arbitrations and investigations on my country's fastener industry, my country's fastener exports have been pushed to the forefront. Due to the unreasonable product structure of my country's traditional fasteners, low product grades and low added value, it is difficult to increase the price. Although the global financial crisis and overseas anti-dumping actions have caused a sharp drop in the growth rate of China's fastener exports, we must also recognize that it is the unreasonable product structure of our fastener industry that causes the current situation.
The rising cost of raw materials has led companies to increase product prices, but the premise of rising product prices is the improvement of technology and brand strength, which is a continuous process. For small and medium-sized fastener companies, technology improvement is a bottleneck. They need to get through it the hard way. "Transformation and upgrading are inevitable choices for Chinese fastener companies. Although the cost will increase after product upgrade, the increase in product price can completely offset the increase in cost." Luo Baihui, secretary general of the International Mould and Hardware and Plastic Industry Suppliers Association, pointed out , Fastener products in special industries have comparative advantages, such as fasteners used in aviation, military, railway and other industries. The particularity of these products determines their superiority in price, so domestic fastener companies can focus on developing this class market.
At present, there are tens of thousands of fastener enterprises in my country, but only more than 60 of them have an annual output value of more than 100 million yuan. Compared with overseas enterprises, our strength is obviously much weaker. Therefore, my country's fastener production enterprises must get out of the old road of low-price competition, and instead pay attention to brand building and enhance the core competitiveness of enterprises.