When the global economy is entering a period of slow development, customer orders are the scarcest resource. Orders are always the bargaining chip for the survival and development of hardware fastener companies. Winning one more order in the current period is the most important thing for most fastener companies to survive. It is a big challenge for B2B e-commerce merchants to run ahead and win before thousands of fastener companies compete for extremely limited orders.


There is no doubt that the B2B e-commerce model, as an online marketing method for fastener companies, has greatly improved the fastener companies from business to management. In the past few years, B2B e-commerce has made obvious achievements, realizing the dream of high business growth for many enterprise merchants. Today, B2B e-commerce has partially encountered a "bottleneck" in growth. It is by no means that the growth mode of the B2B e-commerce model that some people have said has encountered problems. In the next few years, B2B e-commerce will still maintain rapid growth, and the continuous service demand of market segment fastener enterprises will provide impetus for the continued in-depth expansion of e-commerce.


Therefore, in the past, many fastener companies faced almost only one or two B2B e-commerce giants. The giants rely on the brands established in the early stage to take advantage of the rapid growth of customers. However, with the excessive concentration of fastener companies on one or two platforms, there may be broader customer relationships, but it is difficult to offset the burden of excessive competition. Especially now, when orders are noticeably scarce.


Faced with this situation, it is necessary for us to realize that B2B e-commerce has boundless prospects, and fastener companies also have great opportunities for promotion in B2B e-commerce stores. The key is to change your thinking and look for opportunities in the new B2B e-commerce. Marketing and promotion may be better than sticking to "big brands".


Experts suggest that in the current environment, fastener companies should adopt B2B e-commerce and avoid single platform and single marketing, and should establish a B2B diversified and three-dimensional network. In the new B2B e-commerce platform, avoid queuing and delay in promotion, and take the first step, thus broadening the path of one's own order source.